Telecommunications in China
Mobile internet, next-generation network and e-commerce opportunities in conjunction with higher penetration challenges, lowered ARPU and severe competition has forced market participants to rethink and adjust their strategies more cautiously than ever before
With comprehensive understanding and extensive experience within China’s booming Telco industry, CVA’s core team is growing together with leading local players ranging from top state-owned operators to MNCs. For more than 20 years, CVA’s patented methodologies, including MOVE and PRIME etc., have been customized to deliver essential value to both local and international partners in China. By fully leveraging CVA’s global resource and local knowledge, our assignments have covered various topics from business strategy, marketing strategy, channel strategy and planning and operations etc.
Today, China’s Telco businesses experience dynamic situations without precedent. Opportunities in mobile internet, next-generation network and e-commerce etc. in conjunction with higher penetration challenges, lowered ARPU and severe competition, have forced market participants to rethink and adjust their strategy more cautiously than ever before. CVA has been committed to working closely with our partners in China to explore the most meticulous, advanced and sustainable paths to maximize the value for the corporate.
In Chinese telecommunications, our footsteps cover several areas including but not exhaustive to:
Business strategy： CRM blueprint planning, customer needs analysis and product assessment, digital cities strategy, family market strategy etc.
Marketing strategy： Pricing strategy and methodology, customer migration strategy, conjoint marketing and sales strategy, customer information management etc.
Service and channel strategy: Channels transition strategy, multi-channel coordination strategy, e-channel development planning, corporate customer channel management etc.
Planning and operations: Cross-selling and pilot marketing for new businesses, sales and customer service process optimization strategy, pricing plan promotion and management etc.
China Telco Project Examples
CVA has partnered with both local SOE operators and MNC players in China covering topics from business strategy and marketing strategy to channel strategy and planning and operations